Home » The Cool Factor: Building Your Brands Image Through Partnership Marketing by Del Breckenfeld
The Cool Factor: Building Your Brands Image Through Partnership Marketing Del Breckenfeld

The Cool Factor: Building Your Brands Image Through Partnership Marketing

Del Breckenfeld

Published December 3rd 2008
ISBN :
ebook
288 pages
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 About the Book 

What is cool? Who knows. But there is one thing every marketer does know- nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender(R) Musical Instruments Corp., presents an inside look at howMoreWhat is cool? Who knows. But there is one thing every marketer does know- nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender(R) Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their cool factor even more. If youre a marketer, The Cool Factor offers lessons for keeping your brand on top.