|About the Book|
This subject is something about which I feel a passion—Selling versus Order Taking. As a basic premise, we must accept that nothing happens unless a sale is made.Definitions:Order Taking. This is the process of distributing the literature andMoreThis subject is something about which I feel a passion—Selling versus Order Taking. As a basic premise, we must accept that nothing happens unless a sale is made.Definitions:Order Taking. This is the process of distributing the literature and merely ordering the items that the customer calls for at the time he or she calls. The order taking representative who merely takes orders isnt a bad person, perhaps derives enough income and satisfaction to meet the day-to-day ho-hum. Perhaps she will take enough orders to make it to an award level, but more often than not probably will not. She cant be bothered to attend opportunity or downline meetings, for any number of excuses, including I dont have to go to meetings, do I? She feels none of the sense of organization or camaraderie with others of equal stripe. Shell do just enough to get a percentage and no more. Shell do enough to get by with as little hassle as possible, never taking much of a step to go the extra mile. If she gets an order from this customer again, thats OK. If she does not, the customers name is but a file copy in an old order book. Again, shes not a bad person, and every organization needs its order takers, if for no other reason than to make the rest of us look good. She lacks what many of us have—a very distinct fire in the belly.Selling implies a whole host of things that go far beyond the mere recording of an order, its placement, its delivery, and its payment. It is with the salesperson that Id like to spend some time now, for I am very convinced that the successful AVON representative needs the motivation and the tools necessary to become the superstar we all know she can become.